Kotak Bank's campaign aimed to spotlight its innovative ActivMoney service, offering fixed deposit-like interest on savings with easy access, amidst a traditional banking market. Leveraging celebrity endorsements, the goal was to elevate customer awareness and drive subscriptions.

Before We Started

Kotak Bank sought to promote its unique ActivMoney service, which allows customers to earn FD-like interest on idle savings or current account funds, with the perk of penalty-free access at any time.

Despite its innovative approach, the challenge was raising awareness in a market saturated with conventional banking options.

After We Stepped In

1. Elevated Awareness

   Implemented a targeted campaign to significantly enhance understanding and visibility of Kotak ActivMoney, spotlighting its unique advantages.

   
   

2. Enhanced Engagement

   Strategically aimed to boost brand interaction and increase ActivMoney enrollments, achieving notable growth in customer engagement.

   
   

3. Celebrity Leverage

   Capitalized on the star power of Ranveer Singh and Keerthy Suresh in television commercials, effectively drawing attention and educating the audience about ActivMoney's benefits.

   
   

Strategic Bridge

🛍️ Audience Insight

🌠 Strategic Celebrity Push

🕸️ Diversified Digital Spread

📈 Metric Based Campaign Success

Result

🌟 Celebrity endorsements with Ranveer Singh and Keerthy Suresh effectively educated audiences, enhancing ActivMoney's appeal and significantly lifting brand visibility and subscriptions.

🌟 The campaign achieved remarkable reach, with TVC promotions touching 50% of the target audience, securing a low CPV of ₹0.12, and an interaction rate above 70%, setting new benchmarks for banking product engagement in India.

🌟 Kotak Bank's comprehensive digital strategy positioned ActivMoney as a must-have for smart savers, driving substantial increases in brand engagement and subscriptions.