ALDO, renowned for its stylish and premium footwear, partnered with us to drive more online sales and enhance profitability in the competitive UAE market. Our goal was to elevate ALDO’s digital presence and significantly boost their sales through targeted performance marketing campaigns.

Before We Started

Despite ALDO's established brand presence in UAE stores under Apparel Group, their online sales were underperforming, generating only 2.1 dirhams for every dirham spent on ads.

Challenges included a high cost per acquisition (CPA), low return on ad spend (ROAS), and intense market competition, which hindered ALDO’s ability to attract ready-to-buy shoppers and convert them efficiently.

After We Stepped In

1. Enhanced Conversion Rates

   Our strategic investment of the allocated budget significantly boosted conversions, far exceeding our initial expectations and driving a substantial increase in sales.

   
   

2. Comprehensive Media Strategy

   We implemented a funnel-based approach across various platforms, with core campaigns on social media and Google Ads driving effective conversions.

   
   

3. Strategic Campaign Execution

   Managed diverse campaigns like "Pillow Walk" and "Finer Things," tailoring them to different marketing objectives to maximise effectiveness.

   
   

4. Effective Targeting

   Focused on the 25 to 45 age demographic within the UAE, utilising detailed audience analysis to ensure precise marketing outreach.

   
   

5. Successful Funnel Activation

   This approach was instrumental in driving valuable conversions and significantly enhancing customer acquisition.

Strategic Bridge

🛍️ Understanding Our Shoppers

We conducted an in-depth analysis of ALDO’s target audience to identify the best approaches for engaging potential customers.

🧠 Making a Plan Just for ALDO

Developed customized strategies for the "Pillow Walk" and "Finer Things" campaigns, focusing on key product features and customer interests.

📍 Choosing the Best Places for Ads

Selected optimal ad placements across platforms to maximise reach and engagement.

✅ Getting the Balance Right

Balanced our ad spend across platforms and campaigns to ensure the highest return on investment.

Result

🌟 We managed to achieve 33k purchases with our ad budget.

🌟 Our ads turned every dirham spent into 6.7 dirhams of sales, which added up to AED 10Mn+ in revenue.

🌟 It cost us only AED 45 to get each sale, showing that our plan was not only effective but also cost-efficient.