CROCS, known for its comfy and unique Croslite™ footwear, teamed up with us to get more people visiting their website and buying shoes online in the competitive Middle East GCC market. We set out to make CROCS more visible online and boost their sales.

Before We Started

Despite CROCS' success in Middle East stores through the Apparel Group, their online sales lagged, yielding only 4 to 4.5 dirhams for every dirham spent on ads in UAE, Qatar, Saudi Arabia, Oman, Bahrain, and Kuwait. 



Challenges included a saturated market, attracting ready-to-buy shoppers, bridging the gap between brand awareness and purchase intent, and inefficient online ad planning leading to poor returns.

After We Stepped In

1. Enhanced Conversion Rates

   Our strategic investment of the allocated budget substantially boosted conversions, surpassing our initial expectations and significantly increasing monthly sales.

   
   

2. Comprehensive Media Strategy

   Implemented a funnel-based approach across various platforms, with core campaigns on Facebook and Google Search Ads driving effective conversions.

   
   

3. Strategic Campaign Execution

   Managed diverse campaigns like Super Sale and Off-Court, tailoring them to different marketing objectives.

   
   

4. Effective Targeting

   Focused on the 25 to 50 age demographic within the GCC, utilizing detailed audience analysis for precise marketing outreach.

   
   

5. Successful Funnel Activation

   This approach was instrumental in driving valuable conversions and significantly enhancing customer acquisition.

Strategic Bridge

🛍️ Understanding Our Shoppers

🧠 Making a Plan Just for CROCS

📍 Choosing the Best Places for Ads

✅ Getting the Balance Right

Result

🌟 We managed to get 67,544 people to buy with our ad budget.

🌟 Our ads turned every dirham spent into twelve dirhams of sales, which added up to 16.8 million AED.

🌟 It cost us only 20.7 AED to get each sale, showing that our plan was not only smart but also saved money.