We partnered with Marengo Asia Hospital Gurugram (formerly W Pratiksha), to optimise their patient acquisition process and enhance the overall patient experience. By redesigning the digital and operational touchpoints, we aimed to align their services with the needs of a modern healthcare consumer, ensuring seamless integration across all platforms.

Before We Started

Marengo Asia Hospital Gurugram faced significant challenges in attracting and retaining patients. The hospital's online presence was not optimised for conversions, resulting in lower-than-expected appointment bookings.

Additionally, there was a lack of cohesive digital strategies to effectively target potential patients and streamline their journey from discovery to consultation.

Key Challenges

1. Inefficient Digital Conversion

   The hospital’s website and digital platforms were not effectively converting traffic into appointments

   
   

2. High Patient Acquisition Costs

   The costs associated with acquiring new patients were high, reducing the overall efficiency of marketing efforts.

   
   

3. Fragmented Patient Journey

   The absence of an integrated digital strategy led to a fragmented patient journey, with potential patients dropping off before making an appointment.

After We Stepped In

1. Enhanced Appointment Rates

   Our integrated design approach led to an increase in daily appointments, averaging over 10+ appointments per day.

   
   

2. Optimised Patient Acquisition Costs

   We successfully reduced the patient acquisition cost to an average of INR 2000-3000, making the marketing efforts more cost-effective.

   
   

3. Improved ROAS

   The strategic changes resulted in an average Return on Ad Spend of 5, indicating a substantial improvement in the efficiency of the hospital’s marketing campaigns.

Strategic Bridge

📱 Comprehensive Digital Strategy

Developed a unified digital marketing strategy that integrated SEO, social media marketing, and targeted advertising to ensure a consistent and engaging patient experience across all touchpoints.

💻 Website Optimisation

Optimised the hospital's website to ensure a user-friendly interface, streamlined navigation, and clear calls-to-action, making it easier for patients to book appointments online.

⚙️ Operational Streamlining

Implemented process automation for appointment scheduling and patient follow-ups, reducing manual intervention and enhancing the overall patient experience.

📊 Data-Driven Adjustments

Leveraged analytics to continuously optimize patient acquisition strategies, focusing on the most effective channels and tactics to drive conversions.

Result

🌟 We created a consistent design language across all digital platforms, reinforcing Marengo Asia Hospital’s brand identity.

🌟 The integrated approach led to a significant increase in patient engagement and additional 10+ daily appointments.

🌟 Achieved a patient acquisition cost of INR 2000-3000, well within the hospital’s budget, while maintaining an average ROAS above 5.