Category
Automobiles
Client
Honda Qatar
Result
55k Leads
Budget
$300,000
Honda, is a key player in the automotive market of Qatar, as a part of Domasco Services (Al-futtaim). It faced the challenge of converting its strong brand presence into active customer consideration and showroom visits in a highly competitive market.
Before We Started
Despite its established reputation, the company struggled with effectively driving potential buyers to its showrooms, impacting deeper customer engagement and active consideration in the purchasing process. It was leading to leftover inventories that had to be sold. It included popular models such as the City, Civic Type-R, Pilot, Accord, CR-V, and HR-V.
After We Stepped In
Enhanced Engagement
Shifted audience perspective from mere awareness to active consideration and showroom engagement.
Quantifiable Results
Achieved 2,000,000 clicks, generating 55,000 leads with a 2.75% conversion rate. This resulted in a significant uplift in showroom traffic and sales opportunities for Honda Qatar.
Lead Qualification Achievement
The campaign surpassed expectations with a 35% lead-to-showroom visit rate, effectively converting digital interest into in-person customer engagement.
Strategic Bridge
ποΈ Audience Insight
Leveraged in-depth analysis to understand the target audience's motivations and barriers to showroom visits.
π§ Phased Approach
Awareness Phase: Targeted content to build interest in Hondaβs diverse car models.
Consideration Phase: Optimised digital platforms to encourage potential customers to explore more about the car models.
Action Phase: Performance-based tactics to drive conversions and showroom visits.
π Tactical Execution
Targeted Content: Developed tailored ads focusing on the unique selling points of each car model.
Platform Optimisation: Enhanced digital presence across multiple platforms, ensuring smooth user journeys from click to lead.
Metrics-Based Performance: Regular monitoring and optimization to ensure the best possible return on investment.
Result
π Our focused marketing strategy successfully transformed brand awareness into active customer engagement and consideration.
π Achieved 55,000 leads at a CPL of $5, demonstrating the effectiveness of the targeted, insight-driven marketing approach.
π The campaign led to a significant increase in showroom traffic and sales, with a 35% lead-to-showroom visit rate, showcasing the power of strategic lead generation in driving real-world business outcomes.
![Honda Case Study Campaign Creatives](https://framerusercontent.com/images/lHx6xuW5AjTEAiLXJZGv6sh9Cc.webp)